JUUKSUR LENSU
social media visuals / client project
INTRODUCTION
For this project, I created social media visuals for Juuksur Lensu, including a Facebook banner, a profile picture, and Instagram highlight covers. The client wanted both “Lensu” and “Juuksur” to be represented in the design, while also requesting a fresh and approachable look that could be used consistently across platforms.
DESIGN DECISIONS
Typography: Used a cursive style for “Lensu” to convey friendliness and approachability, balanced with a simple font for “Juuksur.”
Color Palette: Pink being the primary color and reflecting the client’s preference. Paired with light blue to add contrast and avoid overwhelming visuals.
Imagery: Integrated photos of the client’s own hairstyling work in the banner to make it personalized.
DESIGN PROCESS
The client gave me creative freedom, with a few key requirements. I experimented with typography, pairing “Lensu” in cursive for a friendly, approachable tone with “Juuksur” in a more traditional font to achieve balance. For the banner, I incorporated photos of the client’s own work, adding subtle effects to give the design character and a personal touch. The profile picture was designed with a light blue background to ensure it complemented the banner without blending into a single block of pink. We reviewed several variations with small detailing together with the client, and ultimately decided on a clean, minimal version that reflected the client’s vision.
PROFILE PICTURE
FACEBOOK BANNER
